Second masters at 31, 2025
Hi, I am Ayushi
Before I was a designer, I was a marketer. That's why I think more about people: their needs, what they trust, what makes them click, tap, or stay.
That instinct carried into design. I've been a meaningful part of the design & leadership team at Paytm Money (India's fintech giant), founded my own studio. Right now I'm exploring how AI can create experiences that actually feel human.
I'm a perpetual student at heart. I like hard problems, and I go in with my heart.
When I'm not designing, I'm painting skies, throwing pottery, or tinkering with ESP32 boards. Also, I never say no to coffee. Time of day has never once been a factor.
Resume
Download ResumeEducation
MDes in Interaction Design
Grade 4.15/4.3
California College of Arts, San Francisco - 2026
MBA in Marketing
Grade 7.81/10
ICFAI Business School, India - 2017
Bachelors in Business Administration
Grade 9.24/10
Galgotias University, India - 2015
Experience
Visual Designer (Manager)
July 2021 - Feb 2024
Bangalore, India
Led a team of 5 designers at Paytm Money, developing modern design systems and visual language while overseeing end-to-end campaign execution across web, app, advertising, email, and social media.
Senior Visual Designer @ Enterprise Bot
Mar 2021 - Jun 2021
Bangalore, India
As Visual Designer, directed design strategy and end-to-end campaign delivery across digital and traditional channels. Collaborated cross-functionally with stakeholders that enhance brand identity & drive business results.
Founder & Designer @ Artwart Studios
Jan 2019 - Feb 2021
Hyderabad, India
Founded and scaled a results-oriented design agency, delivering solutions for 30+ businesses across 60+ projects while establishing expertise through 7+ publications. Closed during COVID.
Account Manager @ Radio Mirchi
Mar 2017 - Aug 2018
Hyderabad, India
Strategized and executed BTL/ATL campaigns for 150+ clients, producing high-profile concerts (Bryan Adams, Vidya Vox) and managing end-to-end event delivery, and social media for 7+ branded properties, driving engagement and revenue targets.
Skills
Interaction Design
User Research & Testing
Wireframing & Prototyping
Information Architecture
Systems Thinking
Visual Design
Illustration
Visual Communication
Marketing Communications
Video Editing
Tools
