Second masters at 31, 2025
Hi, I am Ayushi
I've led design at Paytm Money (300M+ users), founded ArtWart Studios, and worked across agencies. Now exploring how interaction design can create genuinely human experiences.
7+ years designing products at scale. Always curious about people, stories, and how systems shape behavior.
When I'm not designing, I'm painting skies, making pottery, or crocheting.
Education
MDes in Interaction Design
Grade 4.15/4.3
California College of Arts, San Francisco - 2026
MBA in Marketing
Grade 7.81/10
ICFAI Business School, India - 2017
Bachelors in Business Administration
Grade 9.24/10
Galgotias University, India - 2015
Experience
Lead Visual Designer @ Paytm Money
July 2021 - Feb 2024
Bangalore, India
Led a team of 5 designers at Paytm Money, developing modern design systems and visual language while overseeing end-to-end campaign execution across web, app, advertising, email, and social media.
Senior Visual Designer @ Enterprise Bot
Mar 2021 - Jun 2021
Bangalore, India
As Visual Designer, directed design strategy and end-to-end campaign delivery across digital and traditional channels. Collaborated cross-functionally with stakeholders that enhance brand identity & drive business results.
Founder & Designer @ Artwart Studios
Jan 2019 - Feb 2021
Hyderabad, India
Founded and scaled a results-oriented design agency, delivering solutions for 35+ businesses across 60+ projects while establishing expertise through 7+ publications.
Account Manager @ Radio Mirchi
Mar 2017 - Aug 2018
Hyderabad, India
Strategized and executed BTL/ATL campaigns for 150+ clients, producing high-profile concerts (Bryan Adams, Vidya Vox) and managing end-to-end event delivery, and social media for 7+ branded properties, driving engagement and revenue targets.
Skills
Interaction Design
User Research & Testing
Wireframing & Prototyping
Information Architecture
Systems Thinking
Visual Design
Illustration
Visual Communication
Marketing Communications
Video Editing
Tools
